Business startups are always challenging, mostly to find a particular audience, deciding the right location, increasing profits, and much more. Renting out a camera is also one of the same kind of business. What did the business do? This business also rents out cameras as well as their accessories from lights to the lenses and all of such items are costly. So a huge amount of investment is required for managing this business. Because, maybe someone has the cameras, lens and few accessories, but still most of them will need to rent gear for every shoot. So, the demand for this business catering huge market is still there.
There are several kinds of cameras people used to install like nanny cams (inside the house, for the protection of kids especially), spy cameras (for surveillance purposes), DSLR (for photography purposes), digital cine camera, bridge cameras, 360-degree cameras and many more. So, most of these cameras required certain gears and accessorize for updating them and taking out better results. But all these gears are not affordable at a time. So, people can have these rented and fulfill their demands. Rental gear is less expensive than buying gear on a shoot-by-shoot basis, it can control the other’s cost and is similarly beneficial for your business terms.
Here you can have a few tips for renting out a camera which is as follows:
- Display your products in an online store
By bringing your business online, it guarantees you to take it to the next level. If you don’t have any online existence then you are missing out on an extensive number of online orders. The use of the internet has a strong impact on customers’ consumption of products and services. It’s easier from the smartphone to look for online information rather than checking it by roaming around the market. With the online store, you offer your customers to find you through an online medium. They would be able to see your specifications and offered products catalog more easily and handily. You can even deliver those products by going a few miles and making online transactions for the customers to give them more ease. This offers convenience to customers. They won’t have to drive to your store, and try out the gear. Instead, they can book an order, pay the amount and can schedule the pickup, all from the website. It would be far easier.
2- Design watertight promises
To get into an agreement with the customers, is something disliked. That is why it’s good that you and your customer are on the same page with you understanding all the renting allegations on both of the parties. Design a watertight rental promise that answers almost all the desired questions from your customers that could create any confusion.
3- Offer deals and discounts to attract customers
To loop in more customers offer them seasonal discounts. Most of the people usually look for deals and discounts to avail a chance to save money even by enjoying services as a whole lot less. Customers love to utilize the opportunity since they might not have the same opportunity for a lesser amount for the next time around.
One can offer different deals and packages to the professionals even, who require cameras or camera gears for bigger events even. Even the cameras with basic accessorize can also be rented for a lesser price for weddings or several other purposes. Such bundles work out amazingly during wedding seasons. Keep advertising the offered deals and accessories you provide to have a maximum no of customers. Even rent out the films and video guides besides. Build relationships with your returning customers through discounts. And offer loyal customers with special discounts to keep them coming back to you. On the whole, this will help you keep bringing your customers back.
4- Offer free shipping
No doubt, customers love to avail deals and discounts. Apart from the discount types, you can offer free shipping on various occasions like Black Friday, National Holidays, Cyber Monday, Annual winter sale, and many more. This is one of the reasons due to which customers prefer online shopping to get the product on time and to get rid of the hassle of traveling to reach the location. This could make your customer more loyal to you.
5- Allocate time at pickup/drop off
One of the initial mistakes used to do is not to allocate enough time for a pickup or drop off.
Renting a camera is not like renting a car, where you can have a walk around to check the scratches or dents. Camera equipment is something complicated and you are using it in high stakes situations where losing a few minutes can lose many important shots. So, it’s important to go through every aspect of the camera or gear even by spending a whole day. It is imperative to check every aspect of the gear at your pickup. Allocate time with the place or person you are renting from to ask questions and to try different setups. So the best key is to schedule the day and allocate the time, to let the borrower have the understanding and can test it before going to the set. This could be a great gesture from your side to the borrower to retain them as a loyal valuable customer.
Managing a business of camera renting is something very complicated. By offering deals and discounts and by allocating sufficient time to the borrower one can have a loyal customer for long.
It’s a profit-generating business but one should consider and manage it so tactfully for the smooth performance and activities to manage the target market.