The number of travel applications on Facebook continues to grow.
I last looked at the Facebook travel applications on the 3rd November 07 and there were 215 in total then, now there are 541 (2nd April 2008). ‘Trip Advisor’ still commands a high position currently in the number one position for usage and dominates with ‘Where I’ve Been’ in second.
Of the 541 applications the majority of the daily usage is with the top 15, a real long tail has emerged. Within the top 15, 65% of usage come from the top 2 ‘Trip Advisor’ and ‘Where I’ve Been’
Looking through all the applications, it is dominated by travel media intermediary companies and there are no traditional travel companies featuring in the top few, in fact American Airlines is the highest ranking at 50 with only 341 daily users.
Facebook overall is a growing online application and you have to question whether the effort put into running and maintaining a travel application is worth while. The one thing I would point out is that Trip Advisor (Expedia Inc.) are not often caught going down the wrong track and must be having some conversion success in turning their 62,027 daily Facebook users into revenue.
See a full list of stats at http://www.edwhiting.com/facebook/fbtravelapps020408.pdf
