Travolution Blog is asking for input into pivotable moments for the online travel industry during 2007, so here is mine.....
The Moneysupermarket / Travelsupermarket floatation was a pivotal moment for 2007. It could be seen as one of the first major travel 2.0 companies cashing in. Although the travel part of the business was a smaller part, it did have an impact on the online travel world. Although not the same or as big, a parallel could be drawn with Lastminute.com float in the dot com 1.0 bubble. The reason I think it was pivotal is that it set a benchmark value (in the UK) on travel 2.0 businesses and will probably be seen as the start of a wave of companies following suit.
More travel 2.0 companies will have to realise their value for their investor/entrepreneurial shareholders in the foreseeable future such as WAYN and Cheapflights.
More travel 2.0 companies will have to realise their value for their investor/entrepreneurial shareholders in the foreseeable future such as WAYN and Cheapflights.
