Travolution Blog is asking for input into pivotable moments for the online travel industry during 2007, so here is mine.....
The Moneysupermarket / Travelsupermarket floatation was a pivotal moment for 2007. It could be seen as one of the first major travel 2.0 companies cashing in. Although the travel part of the business was a smaller part, it did have an impact on the online travel world. Although not the same or as big, a parallel could be drawn with Lastminute.com float in the dot com 1.0 bubble. The reason I think it was pivotal is that it set a benchmark value (in the UK) on travel 2.0 businesses and will probably be seen as the start of a wave of companies following suit.
More travel 2.0 companies will have to realise their value for their investor/entrepreneurial shareholders in the foreseeable future such as WAYN and Cheapflights.
More travel 2.0 companies will have to realise their value for their investor/entrepreneurial shareholders in the foreseeable future such as WAYN and Cheapflights.
3 comments:
Interestingly today in the Financial Times Online Cheapflights talks about value and preparing to float in 2008. Moneysupermarket was used as a benchmark.
Hi Ed,
Nice blog.. I was just wondering how is Travelsupermarket different from Kayak.com...
Thanks
Rajat
Rajat,
thanks for the post. I think that Travelsupermarket is a media company like SideStep whereas Kayak is more of a technology company as reported by Kevin May in Travolution. The only thing I would say is that there is a slim difference between a media and technology company.
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